Mobile marketing lets businesses get in front of customers on the devices they use the most: their smartphones and tablets.
From text messages to push notifications, mobile check-ins, emails and even social media, mobile marketing can help you boost sales by sending coupons, special discounts, announcements and other promotions to highly targeted customers.
To help you get started, here are 11 mobile marketing solutions for small business.
The Yelp app also makes it easier for customers to contact you using call-to-action buttons, such the ability to call your business, visit your website or place a mobile order with just one tap.
Another popular form of mobile marketing is using mobile devices to find out more information about a product simply by scanning a bar code or quick-response (QR) code.
Such technology was once only available to large companies with generous marketing budgets, but ScanLife gives small businesses access to the same high-tech consumer mobile engagement solution on a small business budget.
Figuring out marketing budgets and gauging returns on investment (ROI) can be challenging for small businesses, particularly when it comes to mobile marketing.
Convertro eliminates the guesswork by delivering key insights into mobile ad performance, allowing small business owners to make well-informed mobile marketing decisions.
This platform can track all mobile elements on the path to purchase by creating customer profiles, no matter what devices they use to engage with your business.
For example, if a prospective customer sees a mobile ad on his or her tablet, sees an ad for the same product on her smartphone two days later and then finally makes the purchase on his or her laptop, Convertro’s cross-device attribution technology accurately determines the impact of the mobile activities toward the final purchase.
Sometimes, what small business owners need is a comprehensive mobile marketing solution.
SUMOTEXT is a mobile relationship management platform that offers a wide range of mobile marketing solutions.
These include mobile coupons, mobile loyalty programs, mobile wallets, mobile alerts and mobile giving (for donations).
By letting small businesses tailor their mobile marketing campaigns, Thumbvista lets them create more effective and relevant messages while providing ultimate control over marketing spends and ROI.
Foursquare, a mobile app that connects people to businesses, engages customers by allowing them to check in, recommend and create conversations about local businesses they visit.